Marketing
The Backbone of Showbiz Success!
One of the most important aspects of ‘Showbusiness’ is marketing and promotion. You can have the most phenomenal show, or act – but if nobody buys a ticket, or books the show – then it’s all for nothing.
How we market shows
Our knowledge comes not only comes from working as a venue, and touring show promoter but prior experience of our Marketing Director having worked within the radio and TV media industries as a digital creative, developer and marketing/promotional consultant.
We have developed our own methods which are unique in our field – combining audience data, proven strategy and ongoing tracking to deliver compliant anonymised data driven marketing campaigns which are highly targeted to deliver excellent ROI for our own shows, or those of our partners & clients.
All of this is marketing speak of course – but we let our results speak for themselves. Get in touch with us for more details and case studies.
What We Offer
As well as producing/touring our own shows – we offer marketing services to selected partners to bring success to your production.
We’ve worked with over 100 venues across the UK and Europe – and we know that each venue is different to work with. Promoting a show doesn’t have a ‘one sized approach’ anymore but requires a combination of research, knowledge/experience and relationship building with the venues own team before deploying a strategy for each show date.
We can:
- Create and manage show campaigns – as part of a tour, or as individual dates/performances on a ‘per show’ fixed fee.
- Create digital and offline assets, for example including animated graphics, video and eye catching graphics for social, on screen advertising or print.
- Media buying, print delivery or digital campaign management.
- Provide marketing plans and consultancy bespoke to your requirements
Get in touch
Get in touch with us for a no obligation chat about how we can help with your marketing requirements.
We also work with acts to develop their own marketing and promotional materials. We can provide venue space for video filming to shoot your own material on a professional stage, or we can go bespoke and supply the best creative to film and edit promotional content if required – from social media content, to full length show trailers and content for the show production itself.
Get in touch